Matthew P. Rojas

Walmart 'WATS Winners'

Walmart wats winners


Project Brief

Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset. This Documentary series was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand. 


Client: Walmart
Agency: Creative Filter

Producer: Matthew P. Rojas + Jake Washburn + Chad Shockley
Director: Matthew P. Rojas

DP: Brandon Zebell

Editor: Creative Filter

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